Cohort Closing Only 3 water treatment spots left in the May cohort — book a call →
For Water Treatment & Filtration · Acquisitions + Automations

50+ water tests
booked in 90 days. Guaranteed.

A complete acquisition + automation system for water treatment, filtration, and softener installers. We run your Meta ads, build your funnel, and connect your AI suite — receptionist, database reactivation, and speed-to-lead — all feeding directly into your booked calendar. No missed PFAS calls. No quotes lost to faster competitors. No leads slipping through while you're on a service truck.

Acquisitions
Source 01
Meta Ads
RUNNING
JM
RT
SK
DH
+82
Targeting: homeowners 35-65 · 30mi radius · PFAS / hard water / well water / softener intent
Source 02
Lead Funnel
FILLING
Clicks2,840
Form412
Lead186
Automations
Tool 01
AI Receptionist
LIVE
Answering calls 24/7
Tool 02
DB Reactivation
SENDING
Texting old CRM leads
Tool 03
Speed to Lead
ACTIVE
60-second response
Your Business
Water Treatment
& Filtration
Lead pipelineActive
Calls handled24/7
CRM connected
New Meta lead
David H. · Free water test request
Lead replied YES
Jennifer M. · $5,800 whole-home filter
Output · Booked Water Tests Landing FILLING
M12
T13
W14
T15
F16
S17
S18
8a
10a
12p
2p
4p
Crack Repair
Test
Install
Softener
Service
Filter
Quote
Install
Service
Sump
Service
Test
Whole-Home
Softener
Install
Consult
Service
Emergency
Install
Quote
RO Install
50
Water tests booked in 90 days
Guaranteed — or we work for free
Job booked · Mike R.
9–11am Thu · In-home water test
50+
Water tests / 90 days
24/7
Every call answered
60s
Speed to new leads
5day
Live on your line
The real cost of doing it manually

You're losing jobs in three places at once

01
PFAS-driven calls go to voicemail
A homeowner sees the 6pm news segment about PFAS in their county's water. They Google "water filtration near me" and start dialing. The first water treatment company who picks up books the in-home test — and that's almost never the office that closed at 5pm. Speed wins every panic call.
02
Missed calls = missed $4K–$8K systems
Average whole-home filtration job is $4,000–$8,000. Miss just 1 call a week and that's $200K–$400K in lost revenue every year — most going straight to a Culligan or Kinetico dealer who picked up first or texted back faster.
03
Old quotes sit cold while customers shop
Every estimate you ran that didn't close is sitting in your CRM — homeowners who said "let me think about it." Most ended up with a national franchise because that franchise followed up 5 times. Without automated reactivation, you lost the sale to follow-through, not to a better water test result.
The full system

Two sides. One booked calendar.

We solve the whole problem — not just half of it. Most agencies either run ads (and dump cold leads in your inbox) or sell automation (with no leads to automate). We do both, so the system actually compounds.

Side 01 · Acquisitions

We bring you new leads.

Targeted Meta ad campaigns and high-converting lead funnels built specifically for water treatment, filtration, and softener installers. We handle the targeting, creative, copy, landing pages, and tracking — so PFAS-worried homeowners and well-water households come into your pipeline every day.

  • Meta ad campaigns — homeowners 35-65, geo-targeted, water quality / PFAS / well water intent
  • High-converting funnels — "free in-home water test" landing page, instant lead capture
  • Creative + copy — UGC ads, PFAS news angles, hard-water symptom hooks
  • Pixel + tracking setup — every lead attributed, every dollar accounted for
Side 02 · Automations

We convert them into booked tests.

The leads we generate plus the leads sitting in your CRM all flow into your AI suite. Three tools — receptionist, database reactivation, and speed-to-lead — work 24/7 to qualify, follow up, and book the in-home water test (where 40-60% close at the kitchen table).

  • AI Receptionist — 24/7 inbound calls, qualifies, books in-home tests direct to calendar
  • Database Reactivation — wakes up old CRM leads with AI-driven "free water re-test" SMS
  • Speed to Lead — replies to new leads in 60 seconds (8x conversion)
  • Calendar integration — Jobber, JobNimbus, Housecall Pro, ServiceTitan, more
AI Receptionist · Tool 01

Answers every call. Books every test.

Your AI receptionist picks up 24/7 — PFAS-driven panic calls at midnight, lunch-hour overflow, after-hours leads. It qualifies the homeowner, books the free in-home water test, and locks the slot in your calendar. In your voice, in your style.

Free water test bookings — collects name, address, water source (well/municipal), top concern. Same-day or scheduled slots.
Pricing handled the way you want — free tests, diagnostic fees, or service quote ranges. Never freelances.
Out-of-area calls filtered — no bad leads, no wasted drive time.
60-second missed-call text-back if anything slips through.
After-hours · 11:43pm 1:08
Caller
Hi, I just saw the news about PFAS in our county's water. We have well water and two kids — I want to get tested.
AI Receptionist
We do free in-home water tests covering PFAS, hardness, and 12 other contaminants. Tech comes to you, takes 20 minutes. Can I get your name and address?
Caller
Sarah, 88 Westview Drive. How soon can someone come out?
AI Receptionist
Got it Sarah — booked you for Thursday 9–11am with our tech Mike. You'll get full results that day. Sending confirmation text now.
Free water test booked ✓ SMS sent
Database Reactivation · Tool 02

Wake up the leads already in your CRM.

Every estimate you sent that never closed is sitting in your database. We deploy AI-powered SMS campaigns to your old leads — quoted-but-didn't-close jobs, ghosted estimates, post-storm inspections that never moved forward. 30–40% are still buyers. They've been waiting for the next storm — or just got busy. The AI reaches out, qualifies the response, and books the ones ready to move.

Bulk-send SMS to your existing list — old quotes, ghosted inspections, no-shows.
AI handles the back-and-forth — answers questions, prices the job, books the inspection.
Compliant & on-brand — we run the messaging through your tone and your hours.
Most clients book jobs in week one — pure profit from leads you already paid to get.
Reactivation Campaign — Sending 847 contacts
JM
Jennifer M.
Quoted Mar 14 · $5,800 whole-home filter
Booked ✓
DR
David R.
Inspection Apr 2024 · Crack monitoring
Replied ✓
SK
Sarah K.
Estimate Feb 22 · Sump pump
TH
Tom H.
Quote Jan 18 · Drainage
RP
Rachel P.
Crack inspect Aug 2023
Queued
MB
Marcus B.
Estimate Nov 2024
Queued
31
Tests booked from cold list
$124,000 in pipeline · first 7 days
💬
Jennifer replied YES
$5,800 whole-home filter · booked Tues
Booking Engine · Tool 04

Watch your calendar fill itself.

Your AI receptionist and reactivation engine both feed directly into your calendar — no double-booking, no manual scheduling, no "let me check and call you back." Every confirmed job lands in the right slot, with the right tech, with all the customer details ready.

Direct calendar integration — Google Calendar, Outlook, Jobber, JobNimbus, ServiceTitan, and more.
Smart slot logic — respects drive time, tech availability, service area, and emergency priority.
Auto-confirmations & reminders — text confirmations, day-of reminders, no-show recovery.
You see it fill in real time — every booking shows up the moment it's locked.
This week's calendar 94% booked
Mon12
Tue13
Wed14
Thu15
Fri16
Sat17
Sun18
8a
10a
12p
2p
4p
6p
8–10a
Crack Repair · Hill
10:30
Test
12–2p
Install · Reyes
2:30
Sump check
8a
Drainage · Doyle
9a
Emergency
10–1p
Waterproof · Kim
2p
Consult
8–11a
Install · Park
12p
Service
2:30
Test
4p
Quote
8a
Repair · Lee
10a
Sump
11–2p
Whole-Home
3p
Test
8a
Softener
9a
Install
12p
Consult
2p
Repair · Ng
4:30
Test
9a
Emergency
11a
Install
1p
Consult
10a
RO Install
38
Jobs booked this week
Up from 22 last week · 73% increase
+
New booking added
Thu 9am · Free water test · auto-assigned
How it works

Live on your line in 5 days

We build everything. You fill out one intake form and forward your calls. That's it.

1
Book your discovery call
15 minutes. We learn your business, your call types, your pricing rules, and your CRM. No pitch.
Free · 15 min
2
We build your AI suite
We train your AI receptionist on your business, configure reactivation campaigns, and connect your calendar.
Within 4 days
3
Watch the proof video
We send a 2-minute video showing your AI handling a real test call before it goes anywhere near your line.
You approve it
4
Forward calls — go live
Enable call forwarding (under 2 minutes). From that moment, every call is answered and every old lead gets a text.
Live in days
Cohort Special · 40 in 90

Join the May 20 cohort and get 40+ appointments in 90 days.

We onboard a small group of water treatment and filtration contractors each month so we can build your AI suite right — not rushed. The May cohort closes May 20. Book a discovery call this week and ask us about the cohort special — including our 50-in-90 guarantee.

Cohort Closes
WednesdayMay 20
2026
Spots remaining3 of 10
Guarantee40 in 90 days
Live byLate May
Common questions

Things water treatment companies ask us

Is the 40 appointments in 90 days really guaranteed?
Yes. If you don't hit 40 booked appointments in your first 90 days after going live, we work for free until you do. The full guarantee terms are spelled out on the discovery call.
Why 50 — foundation only promises 40?
Water treatment avg ticket is ~$4K, vs foundation's $8K–$15K. A higher booking number keeps the math attractive — 50 booked water tests at 40-60% kitchen-table close rate = 20–30 sales × $4K = $80K–$120K closed in 90 days. The free in-home test is a much easier "yes" than a paid foundation inspection, so we book more.
Will the AI sound robotic on emergency calls?
No. We train it on how you actually answer — your greeting, your tone, your emergency triage process. You'll hear it on a real call before it ever goes live. It handles panicked customers calmly, with empathy.
What if a customer asks about RO systems or UV treatment?
We train the AI on your full service menu and pricing rules. If a question comes up that's outside scope, it routes to you — never makes things up.
Will reactivation texts annoy my old quote list?
We send compliant, on-brand messages — and respect opt-outs immediately. Most homeowners actually appreciate the nudge: they were waiting for the next storm or a tax refund. Your old quote list is a goldmine — we just wake it up.
What CRMs and calendars do you connect to?
Jobber, JobNimbus, ServiceTitan, Housecall Pro, Google Calendar, Outlook, and more. If you have something custom, we'll work with it.
Do I need to sign a long contract?
The cohort terms include a 6-month minimum so we can deliver on the guarantee — that's spelled out on the discovery call. After 6 months, no lock-in.
What's the cohort special?
Cohort companies get a discounted first 90 days plus founding-rate pricing locked in. Full details on the call.
🛡️

40+ appointments. 90 days. Guaranteed.

Book a 15-minute discovery call. No pitch, no pressure — we'll show you the AI suite on your type of calls (PFAS-driven inquiries, hard water complaints, well-water testing requests), walk through how it would plug into your CRM, and explain the 50-in-90 guarantee. Then you decide.

15 min · No pitch · May 20 cohort closes soon